Protected: Kate Langrall Folb

Kate Langrall Folb is director of Hollywood, Health & Society (HH&S), a program of the USC Annenberg Norman Lear Center. At HH&S, she leads a team of public health and media professionals to connect entertainment content creators with experts in health, medicine, science, safety, and security to ensure accuracy in their depictions. Her team also conducts research on the impact of TV storylines on viewers’ knowledge, attitudes and behaviors, and produces the annual Sentinel Awards. 

Langrall Folb began her career in TV and music production at Don Kirshner’s Rock Concert (ABC), Borman Entertainment and Shep Gordon’s Alive Enterprises, where she worked with acts such as Graham Nash, Jeff Beck, Alice Cooper, Blondie, Squeeze, Teddy Pendergrass, and Luther Vandross. She was later appointed director of special projects at the Scott Newman Center, a non-profit organization founded by Paul Newman, where she produced the annual Scott Newman Awards and consulted on films like Blind Spot starring Joanne Woodward and Laura Linney.  

For nearly a decade, Langrall Folb directed the Media Project, a partnership of Advocates for Youth and the Kaiser Family Foundation. During her tenure, she produced the annual SHINE Awards, consulted on hundreds of television storylines, collaborated on ground-breaking audience impact research, and helped develop a cutting-edge PSA campaign for the UPN network.  

In 2001, she founded Nightingale Entertainment, an independent consulting firm guiding entertainment education, talent management, and national media campaigns for the Robert Wood Johnson Foundation, Planned Parenthood Federation of America, and other health-related organizations.  

Langrall Folb speaks fluent Spanish, holds a bachelor’s degree from the University of Denver, and a master’s degree in education from UCLA.  

She joined the Norman Lear Center in 2012.